01.Cafe-Perez
ART DIRECTION — WEB DESIGN
Café Perez, created for Latin restaurants and cafés, offers a rich, authentic flavor that evokes memories of sharing coffee with loved ones. Trusted by foodservice operators, its superior quality and crema elevate the coffee experience.For its new website, the goal was to showcase its passion, freshness, and artisanal craftsmanship.
As a UI designer, I crafted a bold yet smooth visual experience, highlighting its connection with Brisk Coffee Roasters and the feeling of bringing coffee straight from nature to the table. The result is an intuitive, immersive site that reflects Café Perez’s vibrant identity.
As a UI designer, I crafted a bold yet smooth visual experience, highlighting its connection with Brisk Coffee Roasters and the feeling of bringing coffee straight from nature to the table. The result is an intuitive, immersive site that reflects Café Perez’s vibrant identity.
Project Breakdown
Narrative Flow Through Scroll Transitions
A seamless transition from vertical to horizontal scroll visually narrates the journey of coffee — from the lush plantations to your table. An immersive experience that brings the essence of nature straight to your screen.
A seamless transition from vertical to horizontal scroll visually narrates the journey of coffee — from the lush plantations to your table. An immersive experience that brings the essence of nature straight to your screen.
Frictionless Shopping Experience
Smoothly integrated e-commerce and cart system designed to elevate user interaction and drive conversions — delivering a richer, more impactful shopping experience.
Smoothly integrated e-commerce and cart system designed to elevate user interaction and drive conversions — delivering a richer, more impactful shopping experience.
Emotional Impact Through Visual Language
Powerful visuals and bold statements were used to enhance the brand experience — eliminating filler text and focusing on emotional impact and clarity.
Powerful visuals and bold statements were used to enhance the brand experience — eliminating filler text and focusing on emotional impact and clarity.
TOOLS & TECH
- FIGMA
- ADOBE SUITE (PS, ai, pr, ae)
- JSON, GIF
- ADOBE SUITE (PS, ai, pr, ae)
- JSON, GIF
02.ALQIMUNAY
Branding — WEB DESIGN — WebFLOW development
Alqimunay is a soul lab designed to guide entrepreneurs and creatives back to their essence — to awaken the soul and align it with a purposeful business. More than an incubator, it is a space for inner transformation and grounded expansion, supporting users in building an abundant life through spiritual and energetic alignment. The goal for the new website was to reflect this journey — one that feels both terrifying and exhilarating — stepping beyond the comfort zone to trust your passion, your energy, and life itself.
PROJECT Breakdown
Symbolic BRAND IDENTITY
The logo: two letters. Infinite transformations. A visual code born from modern alchemy — where symbols shift, adapt, and speak a language of inner power.
The logo: two letters. Infinite transformations. A visual code born from modern alchemy — where symbols shift, adapt, and speak a language of inner power.
Visual Emotion Through Color and Form
To convey this concept, we used warm, impactful visuals that evoke both vibrancy and emotional safety. The color palette radiates energy while grounding the user in a sense of calm and trust.
To convey this concept, we used warm, impactful visuals that evoke both vibrancy and emotional safety. The color palette radiates energy while grounding the user in a sense of calm and trust.
A Guided Yet Open User Experience
The interface is designed to guide visitors gently toward their inner light — showing them the path, but allowing them to walk it on their own terms.
The interface is designed to guide visitors gently toward their inner light — showing them the path, but allowing them to walk it on their own terms.
Storytelling Through Language and Motion
Short, intentional phrases and animated guiding lines were used throughout to symbolize the journey — a path that leads toward purpose. The brand acts as a compass, not a destination. The user is the traveler; we’re just here to remind them where they truly want to go.
Short, intentional phrases and animated guiding lines were used throughout to symbolize the journey — a path that leads toward purpose. The brand acts as a compass, not a destination. The user is the traveler; we’re just here to remind them where they truly want to go.
Purposeful Design in Every Detail
Every icon and visual element holds symbolic weight. Nothing is random. Each detail is designed to express meaning beyond words — bringing the invisible to life through motion, shape, and presence. It’s design that speaks directly to the soul.
Every icon and visual element holds symbolic weight. Nothing is random. Each detail is designed to express meaning beyond words — bringing the invisible to life through motion, shape, and presence. It’s design that speaks directly to the soul.
TOOLS & TECH
- WEBFLOW
- WORDPRESS
- FIGMA
- ADOBE SUITE (PS, AI, AE, ID)
- HTML, CSS, JAVASCRIPT, JSON
- WORDPRESS
- FIGMA
- ADOBE SUITE (PS, AI, AE, ID)
- HTML, CSS, JAVASCRIPT, JSON
03.SEALIME-LURES
ART DIRECTION — WEB DESIGN
For Sea Lime Lures, an innovative brand that creates bio-mimetic fishing lures, the goal was to design a website that visually communicates product realism and performance. I developed an immersive UI using a 3D-inspired underwater background, clear product focus, and strategic motion design to simulate lure movement. The interface emphasizes usability with intuitive hierarchy, microinteractions, and CTA prominence, guiding users through a product story that feels both natural and high-tech.
Project Breakdown
Immersive Storytelling Through Scroll Behavior
A seamless blend of vertical and horizontal scroll creates a dynamic storytelling rhythm that mimics the fluidity of the underwater environment. The hero section, where the lure takes center stage, gradually fades out to allow space for deeper exploration — a visual metaphor for the product's integration with nature. This shift maintains narrative flow while guiding the user toward key information with clarity and intent.
A seamless blend of vertical and horizontal scroll creates a dynamic storytelling rhythm that mimics the fluidity of the underwater environment. The hero section, where the lure takes center stage, gradually fades out to allow space for deeper exploration — a visual metaphor for the product's integration with nature. This shift maintains narrative flow while guiding the user toward key information with clarity and intent.
Seamless E-Commerce Integration
An integrated e-commerce experience was designed to feel natural within the immersive storytelling. The cart system and product highlights were seamlessly incorporated into the flow, ensuring intuitive navigation and minimizing friction — supporting a richer, conversion-friendly shopping experience without breaking the visual journey.
An integrated e-commerce experience was designed to feel natural within the immersive storytelling. The cart system and product highlights were seamlessly incorporated into the flow, ensuring intuitive navigation and minimizing friction — supporting a richer, conversion-friendly shopping experience without breaking the visual journey.
Trust Through Messaging and Testimonials
Emotionally resonant statements and carefully selected testimonials were paired with punchy layouts and minimal filler, focusing user attention on clarity, value, and trust. Every interaction reinforces brand personality — confident, innovative, and unapologetically bold — elevating the overall experience far beyond traditional product pages.
Emotionally resonant statements and carefully selected testimonials were paired with punchy layouts and minimal filler, focusing user attention on clarity, value, and trust. Every interaction reinforces brand personality — confident, innovative, and unapologetically bold — elevating the overall experience far beyond traditional product pages.
TOOLS & TECH
- FIGMA
- ADOBE SUITE (PS, ai, pr, ae)
- JSON, GIF
- ADOBE SUITE (PS, ai, pr, ae)
- JSON, GIF
04.PRADIS
Branding — WEB DESIGN — Web development
PRADIS is a digital solution for managing multifamily residences Designed to streamline communication and task coordination among residents, ELIMINATING the complexity often associated with property administration.
The goal was to visually communicate this simplicity — translating functional clarity into visual language. Through bold 3D elements, clean layouts, and minimal navigation, the interface reinforces how effortless community management can become when systems are intuitive, accessible, and thoughtfully designed.
The goal was to visually communicate this simplicity — translating functional clarity into visual language. Through bold 3D elements, clean layouts, and minimal navigation, the interface reinforces how effortless community management can become when systems are intuitive, accessible, and thoughtfully designed.
PROJECT Breakdown
Modular Symbolism in the Logo
The logo was built as a modular system that reflects structure and organization — key to Pradis. What appears complex at first becomes visually simple and unified. Inspired by architectural logic, it merges “building blocks” with administrative shapes into a single, clear symbol.
The logo was built as a modular system that reflects structure and organization — key to Pradis. What appears complex at first becomes visually simple and unified. Inspired by architectural logic, it merges “building blocks” with administrative shapes into a single, clear symbol.
Dynamic Branding Through Motion
To enhance adaptability, we created a dynamic logo with 3D animation. Its motion reflects Pradis’s essence: transforming complexity into clarity. This animated identity scales effortlessly across platforms — from intro loaders to UI transitions — giving the brand a living, responsive presence.
To enhance adaptability, we created a dynamic logo with 3D animation. Its motion reflects Pradis’s essence: transforming complexity into clarity. This animated identity scales effortlessly across platforms — from intro loaders to UI transitions — giving the brand a living, responsive presence.
A Clean and Grounded Visual System
A clean, structured visual style supports Pradis’s message. Warm tones convey safety and clarity, while solid 3D forms and generous spacing build a grounded, modern aesthetic. The UI is minimalist but deliberate, leading users with confidence and ease.
A clean, structured visual style supports Pradis’s message. Warm tones convey safety and clarity, while solid 3D forms and generous spacing build a grounded, modern aesthetic. The UI is minimalist but deliberate, leading users with confidence and ease.
Brand Behavior Across Interfaces
These animated forms extend beyond branding into functional UI, like the contact button. They reinforce the idea of modular simplicity, showing how Pradis breaks down administrative challenges into intuitive, visual components that guide user interaction.
These animated forms extend beyond branding into functional UI, like the contact button. They reinforce the idea of modular simplicity, showing how Pradis breaks down administrative challenges into intuitive, visual components that guide user interaction.
Meaningful Design, Beyond Aesthetics
Every visual element carries purpose. Icons and shapes are placed with intention, reflecting trust, order, and emotional simplicity. This is design that functions beyond aesthetics — delivering a story of community, clarity, and digital harmony through every interaction.
Every visual element carries purpose. Icons and shapes are placed with intention, reflecting trust, order, and emotional simplicity. This is design that functions beyond aesthetics — delivering a story of community, clarity, and digital harmony through every interaction.
TOOLS & TECH
- WEBFLOW
- FIGMA
- ADOBE SUITE (PS, AI, PR)
- Spline 3d
- HTML, CSS, JAVASCRIPT, JSON
- FIGMA
- ADOBE SUITE (PS, AI, PR)
- Spline 3d
- HTML, CSS, JAVASCRIPT, JSON
05.BIDDLE-VERWEY
branding
Biddle-Verwey is a Peruvian company specializing in heavy machinery rentals. The challenge was to modernize its brand while visually conveying strength, precision, and technical confidence. The new identity reflects industrial robustness through clean geometry, bold color blocking, and structured layouts—reinforcing a message of reliability and engineered excellence.
Project Breakdown
The Logo: Assembly, Modularity, and Order
The logo deconstructs the letter "B" into three bold vertical bars — representing mechanical assembly, modular construction, and the precision of engineered parts. This symbolic structure suggests that power can be built, aligned, and scaled. The result is a mark that feels grounded and heavy, yet visually modern and flexible across applications.
The logo deconstructs the letter "B" into three bold vertical bars — representing mechanical assembly, modular construction, and the precision of engineered parts. This symbolic structure suggests that power can be built, aligned, and scaled. The result is a mark that feels grounded and heavy, yet visually modern and flexible across applications.
Typography and Color System
We used IBM Plex Mono to reinforce the brand’s connection to engineering, coding, and systematic thinking. The sharp, monospaced characters bring structure and neutrality. The use of high-contrast orange and DARK GREEN reflects energy, urgency, and authority — while maintaining clarity and legibility in real-world, industrial environments.
We used IBM Plex Mono to reinforce the brand’s connection to engineering, coding, and systematic thinking. The sharp, monospaced characters bring structure and neutrality. The use of high-contrast orange and DARK GREEN reflects energy, urgency, and authority — while maintaining clarity and legibility in real-world, industrial environments.
Application on Workwear and Equipment
The branding extends into high-visibility touchpoints like helmets, uniforms, and containers. The clean, graphic construction of the symbol ensures it holds its identity across all materials, sizes, and lighting conditions — from safety jackets to large-scale machinery. This creates immediate recognition on-site and reinforces professionalism in every context.
The branding extends into high-visibility touchpoints like helmets, uniforms, and containers. The clean, graphic construction of the symbol ensures it holds its identity across all materials, sizes, and lighting conditions — from safety jackets to large-scale machinery. This creates immediate recognition on-site and reinforces professionalism in every context.
Architecture as Brand Expression
The logo’s geometric construction directly influences how the brand is experienced in space. When applied to large-scale surfaces like warehouses and containers, the modular bars echo industrial patterns and structural repetition — turning plain architecture into branded presence. The result is a warehouse that doesn’t just store machinery, but proudly reflects the identity of Biddle-Verwey: bold, engineered, and built to last.
The logo’s geometric construction directly influences how the brand is experienced in space. When applied to large-scale surfaces like warehouses and containers, the modular bars echo industrial patterns and structural repetition — turning plain architecture into branded presence. The result is a warehouse that doesn’t just store machinery, but proudly reflects the identity of Biddle-Verwey: bold, engineered, and built to last.
TOOLS & TECH
- FIGMA
- ADOBE SUITE (PS, ai)
- ADOBE SUITE (PS, ai)
06.EL HUERTO DEL VALLE
Branding — PACKAGING
El Huerto del Valle is a Peruvian brand of dried fruits and healthy foods. Although started by just two founders, the goal was to position it with the visual strength of an established company. The brand identity had to feel premium yet grounded — evoking trust, quality, and authenticity, while standing out in a competitive market.
PROJECT Breakdown
Logo Concept: Nature, Balance, and Clarity
The logo was built around the idea of natural cycles and organic growth. The curved form combined with geometric lines forms a mountain and sun — a symbol of cultivation and rootedness. Its simplicity allows it to scale, while the structure gives it memorability and flexibility across all packaging and visual formats.
The logo was built around the idea of natural cycles and organic growth. The curved form combined with geometric lines forms a mountain and sun — a symbol of cultivation and rootedness. Its simplicity allows it to scale, while the structure gives it memorability and flexibility across all packaging and visual formats.
Packaging as a Statement Piece
Premium packaging was designed to reflect both elegance and earthiness. The color palette — a blend of matte blacks, kraft tones, and soft yellows — balances sophistication with warmth. Materials and finishes were carefully chosen to create a tactile experience that matches the product’s natural origins and high quality.
Premium packaging was designed to reflect both elegance and earthiness. The color palette — a blend of matte blacks, kraft tones, and soft yellows — balances sophistication with warmth. Materials and finishes were carefully chosen to create a tactile experience that matches the product’s natural origins and high quality.
Visual System and Typography
A clean, structured layout system was paired with minimal serif and sans-serif typography to reflect clarity and modernity. The visual tone is calm yet assertive, with enough negative space to let the photography and products shine. This graphic system ensures consistency while allowing each product to tell its own story.
A clean, structured layout system was paired with minimal serif and sans-serif typography to reflect clarity and modernity. The visual tone is calm yet assertive, with enough negative space to let the photography and products shine. This graphic system ensures consistency while allowing each product to tell its own story.
Social Presence That Feels Big
To amplify the brand’s presence, we developed an extensive content system for social media and ads. High-quality food photography, storytelling posts, and targeted campaigns positioned El Huerto del Valle as a recognizable, trustworthy brand — giving the impression of a large, established company. Within just one month of launch, the brand scaled from 2 monthly orders to over 300, proving how strategic design and consistent communication can drive real business growth.
To amplify the brand’s presence, we developed an extensive content system for social media and ads. High-quality food photography, storytelling posts, and targeted campaigns positioned El Huerto del Valle as a recognizable, trustworthy brand — giving the impression of a large, established company. Within just one month of launch, the brand scaled from 2 monthly orders to over 300, proving how strategic design and consistent communication can drive real business growth.
TOOLS & TECH
- ADOBE SUITE (PS, AI, PR, AE)
- GOOGLE ads
- GOOGLE ads
07.ZELENCOMM
Branding — WEB DESIGN
Zelen COMMUNICATIONS is a Florida-based creative agency known for doing things differently — and proudly so. The goal of this project was to translate their rebellious spirit into a digital experience that broke convention while remaining strategically sharp. From the very first scroll, the site positions Zelencomm not as a service provider, but as a visionary partner for those who want to reshape industries.
Project Breakdown
The Intro: Identity in Motion
The site opens with a fluid animation of shifting “Z” forms — a dynamic symbol of Zelencomm’s ever-evolving identity. Each transformation reflects the agency’s bold, expressive mindset and sets the tone for a brand that sees change not as risk, but as opportunity.
The site opens with a fluid animation of shifting “Z” forms — a dynamic symbol of Zelencomm’s ever-evolving identity. Each transformation reflects the agency’s bold, expressive mindset and sets the tone for a brand that sees change not as risk, but as opportunity.
A Journey That Thinks Differently
Instead of following a conventional UX path, the site guides users through a bold, non-linear scroll — where oversized typography and off-frame content challenge expectations. It’s a direct reflection of Zelencomm’s mindset: approaching every project from a new perspective and delivering the unexpected by design.4o
Instead of following a conventional UX path, the site guides users through a bold, non-linear scroll — where oversized typography and off-frame content challenge expectations. It’s a direct reflection of Zelencomm’s mindset: approaching every project from a new perspective and delivering the unexpected by design.4o
Crafted for the Fearless
This wasn’t just a website — it’s a statement. With minimal UI distractions and a clear editorial voice, the site focuses all attention on Zelencomm’s philosophy — showing rather than telling. It’s fast, bold, and unmistakably theirs, making it clear they’re not just another agency, but a force redefining how creative business is done.
This wasn’t just a website — it’s a statement. With minimal UI distractions and a clear editorial voice, the site focuses all attention on Zelencomm’s philosophy — showing rather than telling. It’s fast, bold, and unmistakably theirs, making it clear they’re not just another agency, but a force redefining how creative business is done.
TOOLS & TECH
- FIGMA
- ADOBE SUITE (PS, ai, pr, ae)
- ADOBE SUITE (PS, ai, pr, ae)
about me
I’m Alonso Cubillas — a digital designer from Lima, Perú, crafting brands and immersive websites that feel like places.
For over 12 years, I’ve worked with global clients, building visual ecosystems that speak with emotion. My approach blends branding, storytelling, 3D and Webflow development to shape digital experiences that stay with people.
I believe every brand has a soul — and I help express it through design.
For over 12 years, I’ve worked with global clients, building visual ecosystems that speak with emotion. My approach blends branding, storytelling, 3D and Webflow development to shape digital experiences that stay with people.
I believe every brand has a soul — and I help express it through design.
BEHIND THE CRAFT
Design, for me, is not about visuals alone — it’s about presence. Every element, every interaction, every transition is part of a system meant to evoke something deeper. A sense of identity. Of coherence. Of soul.
I don’t design for clicks. I design for connection. The kind that stays long after the screen fades. That’s why I blend branding, storytelling, motion and space — to create digital atmospheres that feel alive.
In a world full of noise, I aim to build places that feel like silence. But the kind that moves you.
I don’t design for clicks. I design for connection. The kind that stays long after the screen fades. That’s why I blend branding, storytelling, motion and space — to create digital atmospheres that feel alive.
In a world full of noise, I aim to build places that feel like silence. But the kind that moves you.
WHAT MOVES ME
When I’m not designing, I move — literally. Parkour reminds me that creativity lives in motion, not in perfection. It teaches me flow, adaptability, and the beauty of trying again.
I’m drawn to quiet spaces, crafted objects, ambient soundtracks, And tiny ecosystems — like terrariums — where every detail has a purpose.
These are the things that ground me, and often inspire what I build.Design is my way of connecting inner worlds with outer expressions. Everything I create is shaped by how I see, feel, and move through life.
I’m drawn to quiet spaces, crafted objects, ambient soundtracks, And tiny ecosystems — like terrariums — where every detail has a purpose.
These are the things that ground me, and often inspire what I build.Design is my way of connecting inner worlds with outer expressions. Everything I create is shaped by how I see, feel, and move through life.
Feel first. Design later.
WELCOME TRAVELER
I’m Alonso Cubillas.
DESIGNER OF IMMERSIVE WORLDS
FOR BRANDS THAT FEEL.
READY TO ENTER?
HAVE AN IDEA THAT DESERVES IT'S OWN REALM?